RHONDA’S STEPPING OUT OF THE CLUB AND INTO THE GALLERY FOR A ONE TIME SHOW…

WHEN: Saturday, March 3rd, 2012 (Opening Reception 7:00-11:00 PM) - April 5th, 2012
WHERE: Pop tART Gallery / www.lapoptart.com / 3023 W. 6th St. Los Angeles, CA. 90020
WHAT: Archival Jello: A Club Called Rhonda Retrospective: 2008 - 2012
SPONSORED BY: DJCN / www.djcn.com
CONTACT: Phyllis Navidad / Pop tART Gallery Owner / poptartgallery@gmail.com /323.717.0041

The Pop tART Gallery and the producers of A Club Called Rhonda in association withDJCN are pleased to present “Archival Jello: A Club Called Rhonda Retrospective: 2008-2012.”

A Club Called Rhonda is a Los Angeles based club night that has become a haven for self-expression amongst revelers of dance music. In only 4 short years the club has become legendary in its own right and has helped to garner attention for the burgeoning Los Angeles underground dance music scene. To celebrate Rhonda’s journey thus far Pop tART Gallery will exhibit imagery of the club that have led it to become a luminary in the Los Angeles nightlife scene - including pop culture inspired graphic design by art director Trevor Tarczynski alongside creative directors/club promoters Loren Granic and Gregory Alexander, vivid stills from Rhonda photographer’s Meredith Jenks and Michael Mendoza, and video installations from Rhonda’s ambiance technician Ryan Granic.

The bold imagery and phrasing that comprise the club’s visual and textual voice have defined a style born from epic evenings of glamour, debauchery, and hope all through the politics of dancing. The gallery’s interior will become home to all things Rhonda, displaying a selection of graphics, flyers, photographs, and videos which have all contributed to Rhonda’s “street cred” and reputation as one of LA’s hottest clubs. 

But you may be asking yourself, who is this Rhonda? The creative brains behind the club have created a fictional demigod of nightlife. Rhonda is a virtual club diva who speaks in all capital letters and is far too busy jet-setting around the world looking for the hottest DJs and most inspiring acts to ever attend her own club. It is the dichotomy of condescension and love that makes these evenings so special. The absentee diva remotely updates her fans from an undisclosed location about the uber cutting edge acts she has booked for the night. Despite her absence, she still manages to fascinate and keep her fans coming back for more.

The concept for the exhibit originated from the observation that the graphics that have accompanied some of these nights are consistently pulled down off the walls as memorabilia by club goers. They seem to represent a zeitgeist whose temporality is as illusive as Rhonda herself. Now, with this display, all of the work will be printed in archival format in the caliber of art that it should be sold and collected in. This exhibit offers a rare glimpse into LA’s underground club culture, its creative force and all the amazing people who come together to create A Club Called Rhonda.

This exhibition of work was made possible in part by the upcoming on-line programming network, DJCN. DJ Club Network is a fast-growing start-up building a new kind of program network from the Internet out to broadcast, rather than in reverse. Set to launch in 2012, DJCN captures the best in nightlife entertainment. On any given night, in every major city, the hottest place to be is at an exclusive nightclub with a legendary DJ. From New York, Los Angeles, Las Vegas, Miami, London, Paris, and Ibiza, DJCN has secured the rights to film, produce and distribute exclusive events from the largest roster of top DJs and clubs around the world. The Retrospective of graphic artwork from A Club Called Rhonda is the first collaboration between the two entities - with more to come - under the creative direction of the producers of A Club Called Rhonda.

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